Style Guide
At Aperture Picture, we firmly believe that the importance of wardrobe goes beyond mere fashion or trends. We understand that clothing is an essential tool for effective storytelling through photographs. The right choice of wardrobe can profoundly impact the light, mood, and overall narrative of an image.
At Aperture Picture, we invite you to unleash your stories through the language of fashion. Let us collaborate and create stunning visuals that will leave a lasting impact on your audience. Use our style guide to discover the incredible potential of wardrobe as a tool for storytelling, and witness how it can breathes life into every photograph.
Wardrobe DOs & Don'ts Quick List
DO:
Use a color palette to style each family member in complimentary or tonal colors.
Think about how color will influence the mood of your picture.
Embrace your personal style.
Wear clothing that fits well and doesn’t require frequent adjustments.
Bring another outfit that is easy to change into.
Select pieces of jewelry to wear especially if they have meaning.
Bring comfortable footwear.
DON’T:
Choose the same outfit for each family member.
Choose clothes or colors that are seasonal unless the photos are for a specific use (i.e. red and green outfits for Christmas card photo)
Wear clothing with heavy patterns or visible logos
Wear baggy or loose clothing.
Wear distracting jewelry or giant watches.
Use shinny, shimmer or sparkly make up of any kind.
Overthink it, there is beauty in your everyday presentation; just come dressed as yourself!
Keep it subtle, Keep it timeless.
In the realm of portrait photography, one tried-and-true technique that has prevailed over time is the use of neutral-colored clothing. By incorporating neutral tones, photographers are able to capture and convey the true essence of their subjects and their unique stories. Whether you choose complementary colors from across the neutral spectrum or opt for a tonal approach, it is crucial to integrate elements like pattern, texture, and layers to prevent your photos from feeling visually stagnant or lacking depth. These thoughtful additions not only add visual interest but also contribute to the overall narrative of the image, allowing your subjects and their stories to truly shine through. So, when it comes to portrait photography, remember the power of neutral-colored clothing and the importance of incorporating dynamic elements to bring your photos to life.
NEUTRAL COLOR PALLETE
TEXTURES
Use layers to integrate textures and add dimension.
PATTERNS
Smaller designs like these are ideal, avoid large overpowering patterns.
Attract attention, be distinctive.
Bold colors can bring life and vibrancy to any photograph, even when used in small proportions. As accents, selecting one or two bold colors for family members to wear can create striking pops of color within the composition, adding visual interest and diversity. This approach allows the colors to enhance the overall aesthetic without overpowering the main subjects. Conversely, when looking to highlight a certain family member or create striking individual portraits, using larger amounts of a single bold color can make a powerful statement. Whether it's a vivid red dress against a neutral background or a bold blue backdrop, these larger doses of color create visual impact, drawing the viewer's attention directly to the subject and conveying a sense of personality and confidence.
ACCENT/STATEMENT COLORS
Examples of
Why it Works…
Keep it Subtle
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Keep it Timeless
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Attract Attention
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Be Distrinctive
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Keep it Subtle • Keep it Timeless • Attract Attention • Be Distrinctive •
Why it Works…
This couple chose an all neutral complimentary color pallets. They kept it from feeling flat or full by incorporating both texture and pattern into their looks. Each of their outfits embraced their unique styles which blend county and modern aesthetics. Adding accessories, like a cowboy hat to some pictures gave the session variety.
Why it Works…
This family's choice of a neutral palette with two accent colors proved to be a wise decision as it successfully set the tone for a warm and seasonal photo session. The careful selection of colors played a significant role in creating an atmosphere that exuded coziness and comfort. Moreover, their skillful use of layers enhanced the visual appeal of the photographs by adding depth and dimension. The resulting images captured not only the family's genuine connection but also showcased their impeccable taste in incorporating colors and textures to create a memorable session.